Jeff Auctions His Demographics on eBay
The line between art and commerce is thin and tenuous. The line between one’s privacy and commerce is even slimmer. Where does one draw the line between the rush to develop those markets and the right to remain out of the fray?
In June of 1999, I auctioned my personal demographics on eBay. This auction site was the perfect place to make commentary on both consumerism and personal privacy. As it turns out, I was the first artist to use this platform to make art.
I thought I was an attractive candidate. I watch TV, I read magazines, and I often buy what I see. If others are buying and selling my personal information, I felt I should too. And to the highest bidder! I thought I was worth a lot, but…
I did this piece over 20 years ago. As the internet and information technology have developed, privacy issues seem even more critical today.
After you see the piece, read what viewers had to say. Then take a look at my second eBay piece (when all else fails, revise your business plan and pander to the market!).