I had a mild epiphany this morning. Movie listings are not as clearly designed as they could be. My 24/7 role as a parent has led me to this point. But it was my day job as a Web designer that opened the way.
We’ve been looking at how to incorporate usability testing in the development of our Web projects at work. When I used to teach art and design I often talked to my students about the clarity fallacy. As in art, there is often a disconnect between what we, the creators of new media, know and understand our project goals to be and how much of that is actually being communicated to our users. The object is to keep viewers on our site with good content that is easily found. Usability testing confirms just how successful we are.
Testing doesn’t always require a lab setting with a large staff and a large number of test subjects in order to come to valid conclusions. We invited a professional, schooled in these ways, to help us understand these simplified testing concepts. As an exercise (certainly not scientific), we went out into the museum and asked individuals if they could help us “test drive” our site. It only took a few minutes before I had my moment of enlightenment.