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Confessions of a Long Tail Visionary

26 Mar 2009
March 26, 2009 Chris Anderson's The Long Tail: Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters. Chris Anderson, editor of Wired magazine, popularized the term The Long Tail to describe a strategy for businesses that sell large numbers of items, each at a relatively low volume. Despite fewer sales per item, according to Anderson, such businesses can make big profits if they reach many, Read more [...]
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