Inspired by a 1940s postcard I found at a flea market in June, I decided to remake my blog with elements of mid-century Los Angeles as well as the orchards that dotted the landscape when I was just a boy.
While the original postcard was the genesis for the new header, it needed to be reversed and then extended to complete the landscape. I photoshoped the left side, adding the rest of the palm tree, the sunset and the sky. And I drew the entire right side, fading to night with a bit of Hollywood klieg light glamour.
Many of the other visual elements came from real fruit crate labels I began to collect. I studied the type treatments of these labels and began to look for a font that, while reminiscent of the type used during that period, had a contemporary flair. The type I chose is called Fox and distributed by T26 type foundry.
I will be tweaking the design here and there over the next few weeks. I’ve still got a few ideas I am testing out. But for now, I am happy to get it up. As always I will continue to bring you “farm fresh” writing at just a fraction of the cost! Enjoy the new site.